Fuel Cells in Transportation †Engineering Essay

Fuel Cells in Transportation – Engineering Essay Free Online Research Papers Fuel Cells in Transportation Engineering Essay Is it possible to produce a limitless battery? Since the industrial revolution, a lot of people have looked for an answer to this question, but unfortunately, they have not found it yet. Fuel cell systems can be an opportunity to realize this dream. These systems which are the most significant batteries of the last years are the electrochemical energy conversion devices that convert hydrogen and oxygen into water, producing electricity and heat in this process. Since around the beginning of the 19th century, a great number of researches have been done about these popular battery systems. Thanks to this, practical fuel cell systems are available for a wide diversity of applications today. Transportation is one of these application areas in which fuel cells can be used. Despite the fact that fuel cells have high initial cost, they provide more benefits in transportation than other fuel systems, because of their environmental advantages, engineering simplicity, and economy. First of all, zero or low emissions, lack of noise pollution, and no waste of natural resources are the environmental advantages of fuel cell technology that make it attractive. A lot of research done by different scientists supports this fact clearly. For instance, as mentioned in â€Å"Fuel Cell Basics: Benefits†, the Energy production systems which are depending on fuel burning are more harmful to Nature than fuel cells (n.d., p. 2), because burning fossil fuels such as gasoline or diesel adds greenhouse gases to the earth’s atmosphere. CO2 is one of these harmful gases which cause greenhouse effect. But, fortunately, the amount of CO2 could be decreased by wide usage of fuel systems, according to source generated fuel (â€Å"Fuel Cell Buses†, n.d., p. 1). Furthermore, harmful gases production of fuel cells can be reduced to a minimum relying on the hydrogen production method (â€Å"Fuel Cell Buses†, n.d., p. 1). Also, it should certainly be said that , fuel cells prevent noise pollution. â€Å"Fuel Cell Benefits†, emphasizes that despite the fact that outer disturbances become effective when driving at high velocities, fuel cell vehicles produce less sound pollution compared to other conventional cars (n.d., p. 2). In addition to these advantageous features of fuel cell systems, fuel cells can be an opportunity to stop or reduce wasting of natural energy resources. The dependence on fossil fuels such as gasoline can be decreased by usage of Fuel Cells. This assertion is supported in the article â€Å"Hydrogen Future Drives Into Big Apple† on page 2 by claiming that using hydrogen as fuel, dramatically decreases the need of petroleum based fuels due to its renewable and limitless source opportunities (n.d). On the other hand, Rose claims that, safe and renewable energy can be obtained from fuel cells due to their effective, modular and wide source opportunity properties (2003, p. 12). Secondly, appropriate features for engines and engineering applications can be obtained with fuel cells. They exhibit high thermodynamic efficiency, simple operation variety, and high co-generation capability. â€Å"Benefits of Fuel Cells in Transportation† points out that fuel cell vehicles, not limited by Carnot Cycle, are expected to achieve energy efficiencies of 40 to 45 percent and very possibly higher (n.d., p. 1). Also, effective responses can be obtained from fuel cells due to uncomplicated reactions (â€Å"Fuel Cell Basics: Benefits†, n.d., p. 2). Furthermore, Rose highlights that, lack of productivity can be decreased to level of 13% by using fuel cells in co-generation mode (2003, p. 20). In addition, Fuel cells, having hydrogen as a source fuel, have many special features for engineering applications. For example, according to â€Å"Types of Fuel Cells†, due to having high power density, and low working temperatures, fuel cells can easily give responses to various power demands (n.d., p. 1). Another superior facility of hydrogen is its high diffusivity. Hugely reactive hydrogen’s low density gives it a high diffusivity (â€Å"Hydrogen Safety†, n.d., p. 1). What is more, fuel cells can be used to provide propulsion or auxiliary power for many transportation applications. â€Å"Fuel Cells In Use† asserts that, Programs of production of fuel cell cars, due to be exhibited from 2003 to 2006, have been planned by nearly all big auto factories (2004, p. 1). In the same article it is also told that submarines, on the other hand, have been one of these areas in which fuel cell development started early on. Also it is added that, we can apply fuel cell systems for aerospace works (â€Å"Fuel Cells In Use†, 2004, p. 1). Due to many reasons, it is easier to design a fuel cell vehicle than conventional vehicles. In other words, a strong system, more reliable features and motionless parts can be obtained easier. For example, as it stated in â€Å"Fuel Cell Technology†, there are â€Å"no transmission and distribution losses because of dispersed generation† in fuel cell vehicles (n.d., p. 2). In addition, fuel cells are 99.9999 % reliable way of converting power. (â€Å"Fuel Cell Basics: Benefits†, n.d., p. 3). Seperately, â€Å"according to Stroash, ‘conventional gasoline tanks are thin and flimsy compared with the robust hydrogen fuel tanks being developed’† (â€Å"Alternetive Fuel Tanks†, n.d., p. 1). Finally, in addition to environmental and engineering advantages fuel cells have lots of economical benefits. These advantages of fuel cells provide them to be related with various applications, especially with buses. But, it seems that the fuel cells are convenient to use in urban transit buses but certainly in time they are going to spread among vans and cars, railways and marine applications. Hà ¶rmandinger supports this claim by stating that using fuel cells are very attractive in transportation because of some characteristic properties of buses (1995, p. 38). Also as it mentioned above, due to air pollution, energy efficiency, security and global climate, cars and small vans are another part of fuel cells applications in transportation. When fuel cells are used in these types of vehicles they offer to their owner some economical benefits. For instance, fuel cells decrease the overall price of power generation thanks to having a static structure and less upkeep necessity (â₠¬Å"Fuel Cell Technology†, n.d., p. 1). And, to consist of completely motionless parts means fuel cells have low upkeep (â€Å"Benefits of Fuel Cells in Transportation†, n.d., p. 2). In addition to two modes of transportation, urban buses and cars, fuel cells have more application areas such as railways and marine applications. Hà ¶rmandinger claims that fuel cell powered trains are more useful in areas wihout electric rail network (1995, p. 72). By this feature of fuel cell, they reduce the overall cost of urban transportation, reducing the usage of electricity. On the other hand, marine aplications are expensive due to some reasons. For example, as Hà ¶rmandinger highlighted, submarines serve mainly for military, where costs are less important than that of civil purposes (1995, p. 74). However, using fuel cell provides reducing the cost of the marine applications. In conclusion, as a result of being useful for our environment, being appropriate for engines and engineering applications and having various economical advantages, compared to other fuel systems, a lot of benefits can be obtained with Fuel Cell Systems in transportation despite their initial cost problems. It is obvious that after the problem of not being affordable is solved by scientists, Fuel Cell Systems will become the most popular battery system of the world. Today, all big companies producing battery systems for different applications are working on Fuel Cell Systems being a good long-term investment for them. In addition to these works, the parliaments of governments should encourage manufacturers to produce Fuel Cells and pass useful laws about using Fuel Cell Systems in different application areas. It should not be forgotten that Fuel Cell Systems are the best solution to the problem of energy production that might be the most important problem of the world. References Alternative fuel tanks. (n.d.). Retrieved November 23, 2005, from llnl.gov/ str/News900.html Benefits of fuel cells in transportation. (n.d.). Retrieved November 23, 2005, from fuelcells.org/basics/benefits_transp.html Fuel cell basics: Benefits. (n.d.). Retrieved November 23, 2005, from fuelcells.org/basics/benefits.html Fuel cell buses. (n.d.). Retrieved November 23, 2005, from navc.org/benefits.html Fuel cells in use. (n.d.). Retrieved November 23, 2005, from U.S. Department of Energy Web site: eere.energy.gov/hydrogenandfuelcells/ education/fc_use.html Fuel cell technology. (n.d.). Retrieved November 23, 2005, from fuelcellmarkets.com/article_flat.fcm?articleid=219subsite=720 Fuel cell vehicles: Benefits. (n.d.). Retrieved November 23, 2005, from fueleconomy.gov/feg/fcv_benefits.shtml Hydrogen future drives into the big apple. (n.d.). Retrieved November 23, 2005, from gm.com/company/gmability/adv_tech/100_news/shell_012705.html Hydrogen safety. (n.d.). Retrieved November 23, 2005, from gexcon.com/ index.php?src=research/hydrogen/hydrogen.html Hà ¶rmandinger, G. (1995). Fuel cells in transportation. Retrieved November 23, 2005, from iccept.ic.ac.uk/pdfs/hoermandinger.pdf Rose, R. (2003). The Path Forward. Retrieved November 23, 2005, from http://193.145.15.40/queesmadrimasd/Pricit/PlanNet/comun/includes/download.asp?IdDoc=1394 Types of fuel cells. (n.d.). Retrieved November 23, 2005, from fuelcells.org/ basics/types.html Where will fuel cells be used? (n.d.). Retrieved November 23, 2005, from http://fuelcellworld.org/article_flat.fcm?articleid=74subsite=1172 Research Papers on Fuel Cells in Transportation - Engineering EssayGenetic EngineeringBionic Assembly System: A New Concept of SelfOpen Architechture a white paperRiordan Manufacturing Production PlanPETSTEL analysis of IndiaIncorporating Risk and Uncertainty Factor in CapitalComparison: Letter from Birmingham and CritoThe Project Managment Office SystemTwilight of the UAWRelationship between Media Coverage and Social and

Powerful Ways to Open a Class Presentation

Powerful Ways to Open a Class Presentation Powerful Ways to Open a Class Presentation Many academic institutions require students to submit a slideshow presentation and discuss a topic in front of a group of people. The purpose is to help students improve verbal communication skills while providing information to several people in a single setting. While grading this project depends solely on the professor, a student who is able to deliver an informative and engaging presentation to the class has a better chance of getting a good grade. First impressions are key; the speaker sets the tone of the discussion. Audience members decide in the first minute whether they want to listen. To attract and maintain listener interest, here are powerful ways to open an introduction: Tell a joke. Start things on a positive note by making a non-offensive joke and engage your listeners. Propose a problem. To get attention, start by stating a current problem that most people can relate to and tie it into your discussion. Share a quotation. Choose a quotation from an important figure that relates to your topic. Recite it in a clear, modulated tone. Ask for a response. Start a discussion by asking a question like â€Å"How often do you use the Internet?† This question provides your audience the opportunity to participate before you continue the presentation. This also encourages them to later ask questions. Catch listeners off-guard. A radical statement or command can surprise people. For instance, if you are presenting a topic about conformity, first ask everyone to stand up. Then, ask why they did so. This opens the topic in an unexpected and unique manner. Tell a story. A personal anecdote or a tale can be used to set the tone of a presentation. Keep it brief and omit unnecessary details. This, ideally, helps listeners connect to you and your topic as they listen. Use a visual aid. When you begin your slideshow, allow your audience to comment on a photo or a video in the presentation to establish participation from the beginning. Choose the technique that works best for you when introducing your topic of discussion to the class. A slideshow presentation relies on both the careful construction of the conversation and its delivery. Capturing your listeners’ attention makes the presentation more likely to be active and engaging. No matter how interesting your topic, you may lose audience interest if you don’t make an effort to captivate them at the start. in Ontario provides a variety of services for all your academic needs. We are a team of professional writers who can help with presentations, including PowerPoint. Your slideshow will meet academic standards and save you time to practice your delivery.

The US senator - selection and role Research Paper

The US senator - selection and role - Research Paper Example The US Senate is called the Upper House of the United States Congress. Every State has two senators irrespective of its geographical area or population. The US Senate chamber is located in the north wing of the Capitol, Washington. The Senate enjoys a lot of nationally important powers; regarding approval of treaties, cabinet secretaries, military officers and federal judges and many more.Elections to the Senate are conducted on the Tuesday following the first Monday in November in even-numbered years. Each state of the US is represented by two senators. Before 1913, senators were selected by the legislatures of each state. However, after the 17th Amendment, popular election was made mandatory. The one who wins the highest number of votes is considered the winner. Before the 17th Amendment, Article 1, Section 3 of the Constitution allowed each state to select two senators. It seems that the purpose of the legislation makers was to enable the senators to function free from any pressur e the part of public. However, problems soon came up. For instance, the conflict between Democrats and Republican Party resulted in vacant senator seat in Indiana for two years. This was followed by innumerous cases of bribery and other unlawfulness. It was in 1911 that Senator Joseph Bristow suggested an amendment of the constitution that won huge support. As a result, the 17th amendment took birth which starts â€Å"The Senate of the United States shall be composed of two Senators fro each State, elected by the people thereof, for six years†¦Ã¢â‚¬  ... However, this opinion seems baseless as most popularly elected senators would have been elected as senators even without any amendment. So the assumption that the 17th amendment had any effect on the federal power seems baseless. Again, the assumption that state always opposes the federal power is baseless. In fact, it is a well-acknowledged fact that states are always on the run for more federal grants and are always dependent on it. However, certainly there are serious set backs of this amendment. Basic qualifications required to become a Senator There are three basic requirements put forward by Article 1, Section 3 of the Constitution. Firstly, the senator should be aged 30 years or more and secondly, the person should be a citizen of the United States for the past nine years and thirdly, should be presently residing in the state he or she wants to contest in. The 14th Amendment to the Constitution introduces provision to remove any senator who has acted against the State. Term of Service and benefits Each senator shall serve for a staggered six years term. However, the senators are divided into three classes in the senate and the service of one class expires after every two years. So, the election to one-third of the positions comes every two years. Each senator enjoys a lot of benefits starting from an annual salary of $ 174,000. In addition, they receive retirement and health benefits on retirement which are similar to other federal employees. The Senators representing state attitude The state division in the US is very crucial in the national politics. In such a huge country, it seems an impossible proposition to divide the national data and find state-wise patterns. Hence, giving the states equal representation in the Senate through their senators is

Concept of Cultural Imperialism Essay Example | Topics and Well Written Essays - 1000 words

Concept of Cultural Imperialism - Essay Example As connoted by Sarmela, â€Å"Cultural imperialism is the economic, technological and cultural hegemony of the industrialized nations, which determines the direction of both economic and social progress, defines cultural values, and standardizes the civilization and cultural environment throughout the world† (Sarmela 13). Hence, considering the instability and struggle of the various nations to understand and thereby react resourcefully towards the accreditations as well as criticisms made by foreign cultures, it can be affirmed that the aspect of cultural imperialism indeed plays a vital role. Contextually, it can also be regarded that forethought to the criticality of the concept (i.e. cultural imperialism), has been argued by various experts associated with different professional dimensions as a means to elaborate homogeny within humankind (Hawksley, â€Å"Conceptualising Imperialism in the 21st Century†). A philosophical explanation to the aspect also encourages the arguments on behalf of cultural imperialism, describing it as a fundamental aspect to energize human communication, harmony and socio-economic progress (Gilbert, â€Å"Cultural Imperialism Revisited: Counselling and Globalisation†). However, rather than being well thought-out in every industrialized nation, the concept of cultural imperialism has been mostly related with the philosophies considered by the United States of America in relation to its socio-economic progressive initiatives. ... itiative of ‘Americanization’, especially when relating to the socio-economic relationship between the US and the Middle Eastern Islamic countries. This particular concern can be critically analyzed with concern to the study conducted by Rauschenberger (1-35). According to Rauschenberger, many industrialized nations today have been inevitably influenced by the technological developments as well as the philosophical aspirations of America and other developed western countries, which are somewhat impulsively re-shaping the cultural rudiments of those developing nations. The examples include China, Saudi Arabia, France, Iran and Iraq among others. The rudiments of the alterations happening within the national contexts in effect of cultural imperialism, which is also referred as ‘Americanization’ can be identified with reference to the rapid progression of American retail chains, film industry as well as the channelization of societal paradigms in the internatio nal podium. It is worth mentioning in this regard that not all the nations have been convivial with such alterations, disregarding their ancient heritage and cultural rudiments for the sake of cultural imperialism (Rauschenberger, â€Å"It’s Only a Movie – Right? Deconstructing Cultural Imperialism Examining the Mechanisms Behind U.S. Domination of the Global Cultural Trade†). It is in this context that Islamic nations have often been disparaged in the international context as a major adversary of the US. Even a few of the terrorist attacks on America have been deliberated by the groups as fundamentally motivated by the â€Å"perceived American cultural imperialism† (Rauschenberger, â€Å"It’s Only a Movie – Right? Deconstructing Cultural Imperialism Examining the Mechanisms Behind U.S. Domination of the

Comparison of The Arrival of the Beebox and The Love Song of J Alfred Prufrock Essay Example for Free

Comparison of The Arrival of the Beebox and The Love Song of J Alfred Prufrock Essay In Sylvia Plaths The Arrival of the Bee Box and T. S. Eliots The Love Song of J. Alfred Prufrock both speakers are burdened by great mental anguish caused by their feeling of insignificance and powerlessness in the world. They both fear and accept the prospect of death, while acknowledging life as its opposite. These are the two sides of the human experience. Through an internal monologue, Prufrock explores his feeling of uselessness and displacement in society, while in The Arrival of the Bee Box, the speaker is concerned with their powerlessness over their mind, and impending consequences. Throughout The Arrival of the Bee Box, the speaker is concerned with their powerlessness to the noises in their mind. The speaker tends to contradict or argue with themselves as shown by contrasting tone and opinion. While the speaker knows that (the box) is dangerous they still cant keep away from it. The speaker wishes to be sweet God, yet denies desiring power by proclaiming that I am not a Caesar. This bi-polar behaviour is also shown by inconsistent rhyming throughout the poem. In the first stanza lift is rhymed with midget and it, yet in other stanzas no rhyming is found at all. Inconsistently throughout the poem, internal rhymes are found square as a chair, din in it, It is dark, dark which add to the staccato feel of the poem. The din of the bees is emphasised profusely by using consonance and onomatopoeia It is the noise that appals me most of all. The unintelligible syllables that highlight the true noise and confusion in the speakers mind. The noise of their mind is highlighted by many metaphors that compare the sound to furious Latin, a Roman mob, angrily clambering, a box of maniacs and unintelligible syllables. The tone of the end of the piece seems to ask for help as the speaker asks many questions such as how hungry they are?, if they would forget me?, how can I let them out?, and why should they turn on me?. The speaker expresses a desire to be in control, but accepts that they are insignificant to the power of the noise in their mind. In T. S. Eliots The Love Song of J. Alfred Prufrock, Prufrock is concerned with his sense of his insignificance and displacement in society. Eliot makes use of metaphors measured out my life with coffee spoons, When I am pinned and wriggling on the wall to show that Prufrock compares life to coffee and feels like an insect on a wall. Contrastingly, Plath uses metaphors to emphasise an exact sound, the noise of the bees in the speakers mind. Eliot also uses much more alliteration than Plath in his poem Before the taking of a toast and tea, fix you in a formulated phrase, When I am pinned and wriggling on the wall whereas Plath nearly did not use any alliteration at all apart from black on black perhaps since her piece sounds more like a story using conventional words when compared to Eliot. Both Eliot and Plath personify many objects in their pieces. Plath describes the bees as a Roman mob and Eliot compares the yellow fog and smoke to a cat as it licks its tongue, leap(s), rubs its muzzle and curled†¦ and fell asleep. A unique literary device that Eliot uses is anaphora To have†¦ To have†¦ To roll†¦ To say†¦ which in this instance describes all the things that Prufrock could have done, but never did. The central connecting burden that both speakers are plagued with is a powerlessness to their Sword of Damocles; the bees ruling the speakers powerless mind and Prufrocks feeling of alienation and uselessness in the real world.

Dr Jekyll And Mr Hyde :: essays research papers

DR. JEKYLL AND MR. HYDE A character analysis is usually based on one character, however in this case there are two. I say this because they are both one. Sound confusing? It should, I had to read lines over and over just to understand it. You see its quite simple, there is one Dr. Jekyll and he is a typical nice doctor. However he is not satisfied with him self thus he creates another side of him, a bad side who pushes over little kids without a hesitation or feel of guilt. This side is come to known as Dr Hyde. Dr. Jekyll is a man who is “caring“ and was “very well educated';, he like was the good side, and he had morals, and he was able to determine the difference between right and wrong when he was Dr. Jekyll. Once the potion started to backfire in Jekyll’s face because Hyde turned to evil and wants to kill him, Jekyll is upset and says only, “ Oh what a lesson I have learned! “. This shows that at least Dr. Jekyll realizes he made a mistake in the first place, he says to “ let him (me) alone to suffer for a great evil deed that I have committed';. He realizes that morally what he did was wrong. And that one shall just be as they are, and not try to change that. He tried, and he failed. Dr. Hyde on the other hand is the evil side of Dr. Jekyll. Enfield points out that “ he (I) saw a strange, deformed man round the corner and bump into a young girl. The strange man did not stop but simply walked right over the young girl.'; This man was later figured to be Dr. Hyde, This obviously shows that he was an evil man who had no worries about anything in his life (pushing over a little kid as one of them), and he would peruse doing what he did, not letting anyone stop him. Dr. Hyde and Jekyll have one common trait even though they have two different personalities. This trait is that they are the same people! This is uncertain until the end, there are hints by the notes and the handwritings how they are similar but with a slant but until the end it was unsure. They share a characteristic; they both are real sneaky, sneaky enough to even fool the reader.

McDonaldization of American Society and World

If you have ever had a meal in a restaurant (fast-food/formal dining), used an ATM in a bank, spent your vacation at an amusement park or simply browsed through a mall, you have been exposed to McDonaldization. McDonaldization is â€Å"the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of America society as well as the rest of the world† (Ritzer, 1996, 1). Nearly ever aspect of today†s society has been affected by McDonaldization including the restaurant business, education, work, healthcare, travel, leisure, dieting, politics and the family (Ritzer, 1996, 1). I observed three East Side Mario†s Restaurant†s establishments while the dinner menu was being served on Saturday evenings between 6pm and 8pm to evaluate the ways in which McDonaldization has affected their company. On January 29th I visited East Side Mario†s in London, Ontario, on February 19th I visited East Side Mario†s in Plano, Texas (I used to hold a job as a server at this location) and on February 26th I visited East Side Mario†s in Orange, California. With the diversity of locations I was able to observe, I compared and contrasted many angles of the East Side Mario†s concept. East Side Mario†s Restaurants Inc. is one of the millions of business† that has implemented the four principles of McDonaldization, which are: efficiency, calculability, predictability, and control. With the assistance of Bernard Platt, Vice President of Marie Callender†s Pie Shops, Inc. , former Vice President of East Side Mario†s Restaurant, Inc. , I will offer a condensed presentation of East Side Mario†s history to get you familiar with the business. East Side Mario†s Restaurants, Inc. , is a wholly owned division of Marie Callender†s Pie Shops, Inc. In 1987 a partnership of restauranteurs developed the ESM (for the remainder of this case study I will us the initial ESM to refer to East Side Mario†s Restaurants, Inc. ) concept in North Miami, Florida featuring the excitement and energy of a New York City street festival, a blend of outstanding American and Italian food, a place where families felt welcome and comfortable offering exceptional value. Today operating as a separate division of Marie Callender†s Pie Shops, Inc. , there are a total of 38 American restaurants – 11 corporate and 27 franchise – and there are over 80 ESM restaurants in The United States and Canada. Efficiency is the first dimension of McDonaldization and â€Å"the optimum method for getting from one point to another† (Ritzer, 1996, 9). The parking lot allows ample amount of parking space for customers, including handicapped spaces directly in front of the building for efficient accessibility. The restaurant offers delivery to those who would like to spend their dinner in the comfort and convenience of their own homes. There is a small server to customer ratio to provide the best service expected throughout a customer†s meal. A kid†s bambino menu is offered for children to enjoy less expensive meals that suit their size, along with a separate lunch menu that offers smaller portions for a lighter meal. Happy Hour items are offered at certain hours for a quick snack fix, providing just enough time to satisfy your thirst with a favorite drink. Customers can pay with cash or credit card, whichever is more convenient for them. To streamline the process of the kitchen work ESM simplified pasta dishes (their biggest items) to take only minutes to cook very large quantities. All employees have specialized jobs to divide the work load/streamline, including: host†s/hostess†, bartender†s, server†s, cook†s, dishwasher†s, salad bar attendant†s, cleaning staff, cocktailer†s and management. To simplify the product the menu is limited and specializes in American/Italian food. They offer easy, quickly made finger food appetizers and unlimited soup/salad and bread which is prepared in just seconds. ESM puts you, the customer, to work the minute you walk into the restaurant. Their may or may not be a host/hostess at the front. In the place of service staff you will definitely find a horn on a taxi stand so that a customer may call for service to the front immediately when they would like to be seated. Take-out boxes are available for the customer to take any leftovers home with them. However there is a catch, the box is merely dropped by the table and the customer is expected to put away their own leftovers. The employees and customers of ESM function efficiently together to produce a profit for the business and satisfy the customer. The second dimension of McDonaldization, calculability, is â€Å"an emphasis on the quantitative aspects of products sold (portion size, cost) and service offered (the time it takes to get the product)† (Ritzer, 1996, 9). Servers are paid $6. 85/hr in Canada and $2. 15/hr in The United States. The rest of their money comes from tips so if they expect to take home cash they will have to work to their greatest ability and place their wages in the hands of the customers. Management usually recruits minorities to work the back of the house because they will work hard for little pay. Emphasizing quantity over quality is an important aspect of calculability. With any entree unlimited homeloaf and soup or salad is offered. For the bar flies free peanuts are always out in buckets for all to enjoy. Specials and promotions occur seasonally, like 15-cent wings on Tuesdays. Bigger is seen as better and ESM has conformed to this idea, establishing this illusion with many of its menu items. Large plates are used to serve most meals and give the idea of large portions, with options of three different sides on dinner items. Customers expect quick and accurate service, which ESM has provided by reducing the processes of production to numbers. To promise quick service, the server will initially take a drink/appetizer order to ensure that you as a customer receive prompt service immediately. The bread is brought out before the meal to snack on and give just enough time for transition to the main course. Customers do not like to sit in a restaurant without something in front of them. Each item on the menu has a preparation time, which is followed by the staff so customers can expect their food to be promptly served. ESM has successfully involved an emphasis on quantification. As the third dimension of McDonaldization, predictability, gives â€Å"the assurance that their [a company†s] products and services will be the same over time and in all locales† (Ritzer, 1996, 10). ESM has establishments across Canada and The United States and no matter where you go you can expect the same service and quality in each and every store. The logo is a familiar sign that represents a promise†¦. the same meal and experience you had at any other ESM. Every store that is built is a replicate of the previous one. The layout of each restaurant is similar, limiting the dining area to all non-smoking and only the bar area has smoking. The same colors are dominant in each store: red, green and white. The immediate feeling you will get when walking inside is that of a New York street with replica†s of the Brooklyn Bridge, Statue of Liberty, Scallero Bros. and Costello†s Markets (trademarks of ESM). Interaction between the employees and customers is scripted and predictable at each visit to the restaurant. The customer is seated, informed of specials, drink/appetizer orders are taken, bread, soup and salad are brought before the meal, entrees are served with the offering of cheese or pepper, a desert menu is presented, dishes are cleared from the table and the check is presented and paid for. ESM provides each of its employees with a handbook that outlines server etiquette. The employees are expected to have the mindset of â€Å"the customer is always right† which should convince the customer with the notion â€Å"I†ll be back†. Employee behavior is predictably the same. The staff wears the same casual uniform at each restaurant with a rountinized order of operations. You can always expect to have your server offer you fresh ground pepper or parmesan cheese. With respect to birthdays a desert of choice is presented with the East Side Mario†s famous birthday song. The menu remains the same, introducing new items on promotion once in a while, producing the same predictable products. People expect to have the garlic homeloaf with unlimited soup and salad. The routine, uniformity and systematization of operations in ESM prove that predictability has been achieved. The fourth dimension of McDonaldization is â€Å"increased control and the replacement of human with nonhuman technology† (Ritzer, 1996, 101). ESM has integrated all forms of technology to better their establishment. From the fountain pop dispenser to timed broilers and appliances, every process is controlled by some sort of automation. Under control is both the product and process of the business. The menu continually remains the same, limiting the items for customers to choose from. The Micros system is used to input orders which will be sent to the back of the house, organize each table†s order and have the food out and arranged according to the server†s timing. Server†s and bartender†s are expected to id all customers who look as though they are under the age of 30 for alcoholic beverages. In regards to controlling customers, the guest is expected to honk the horn to get the attention of employees to serve them. If there is a wait a pager is given out to customers to be buzzed at the soonest opportunity a table opens up. When the customer is through with a meal, the check is brought promptly to encourage them to leave and allow the next table to be sat. A tip percentage is required for parties of 8 or more to ensure that the time spent on larger parties will be well rewarded in wages. Nonhuman technologies that have been implemented into ESM operations control the nature of the business. The irrationality of rationality is recognized as the fifth dimension of McDonaldization. This is the downside of McDonaldization emphasizing the basic idea that â€Å"rational systems inevitably spawn irrational consequences†, â€Å"serve to deny human reason† and â€Å"are often unreasonable† (Ritzer, 1996, 13). In regards to efficiency people will go to ESM in search of a relaxing meal to find they have an hour-long wait, congested waiting space and loud noise. The efficiency of spending a family meal in a comfortable atmosphere now becomes inefficient. People are unable to sit right away, asked to wait with their families in a smoke filled bar and expected to just be patient while they anticipating the buzzing of their pager number. Employees who are expected to deal with the impatient customers get irritable which reflects on their work and the restaurant as a whole. When ESM business is slow and employees are unable to make tips there is no longer an incentive to put out quality work. The efficiency of paying minimum wage is lost when workers quit because they do not make enough for tips. The cost of a nice dinner for an average size family of 4 at ESM could cost well over $60. In the long run this could be the cost of 3 home cooked meals. The profit a restaurant business makes on pop and such is huge compared to the production price. A family could just as well spend dinner at home, talking/interacting with one another in a much more comfortable, quit, atmosphere. ESM offers the illusion of fun to attract customers and have them coming back. The setting gives the feeling of a New York City street with all of the downtown memorabilia. â€Å"A taste of little Italy† is used to let the prospective guest know that traditional Italian food will be served with popular Italian/American music filling the dining room. The National Television Network, NTN, offers an interactive trivia game to be played in the bar area. Entertainment is brought in on special occasions and the server†s call out loud to the kitchen to fill the atmosphere with a feeling of excitement. The unreality, or illusion of reality, which often goes unheard of in the restaurant business, still exists. The reality is that you aren†t going to see the service staff singing and dancing with customer as they do in the commercial, in fact you†ll be lucky if you can flag them down as they run by your table at top speed. The streets of New York City are not resembled accurately by the miniature landmarks located throughout the restaurant and it†s unlikely a true Italian (person with Italian heritage) will serve your meal. All of this is not reality. Dehumanization recognizes a system that is destructive to human beings. This dehumanization recognized in society is evident through health and environmental hazards, the dehumanization of customers and employers, a negative effect on human relationships and homogenization. The increased concern for the human diet is strongly affected by eating out and Italian food is extremely fattening. A dish known as fettuccine alfredo has been given the nickname â€Å"heart attack on a plate†. To adapt to these concerns ESM has began to offer low fat dressings and deserts. The vegetables have to be used in good time, as does much of the inventory so that contaminated/old food is not distributed. Dishes must be cleaned thoroughly so that germs do not transfer to other customers. ESM provides a fairly environmentally friendly establishment with reusable dishes. The biggest concern is over styrofoam take-out boxes. Customers follow through with the same routine every time they enter a restaurant. ESM encourages the employees to follow script but at the same time get comfortable and act interested in the customer. But that†s just it†¦ an act. Servers really are not interested in the lives of every stranger who steps foot in the building. Scripting brings employees and customers down to a primitive dehumanizing level of interaction. Turnover rates at ESM are not as high as those in the fast food industry however it is unlikely that the same person will ever serve you. There is little, impersonal contact between people. ESM offers benefits for staying with the company, employee incentives, and employee events to encourage longer lasting relationships with the company and fellow workers, thus increasing the likelihood of establishing a relationship with customers. ESM is a chain with franchises and individually owned stores. With its diversity of location it gives people the opportunity to recognize a familiar place and limiting the appeal to ever try anything new. Because ESM is the same no matter where you go you could virtually enter one restaurant and not know whether you were in Burlington, Ontario, Canada, or Phoenix, Arizona, USA. This is limiting the diversity of our world and proves that McDonaldization is homogenizing every aspect of society into one. All of these dehumanizing effects of McDonaldization apply to ESM and add to the irrationality that actually exists. â€Å"As McDonaldization comes to dominate ever more sectors of society, it will become ever less possible to ‘escape† from it† (Ritzer, 1996, 143). In other words McDonaldization imprisons people into an iron cage. Max Weber referred to it as the â€Å"iron cage of McDonaldization† implying that the systems of society will become so inhuman that the systems will eventually have control of everything. To make it in a McDonaldized society higher profits and lower costs will continue to be the goals of all businesses. The best ways to reach this goal is to conform to McDonaldization and strive for efficiency, calculability, predictability and control. ESM increases profit by taking each of these steps so that it can keep up with the competition. People have come to value the individual dimensions of McDonaldization and insist on relating to them even if they are not rewarded with economic gains. ESM has fallen into the trap and chosen locations on busy street corners surrounded by its competitors where a huge concentration of McDonaldization resides. The process of McDonaldization is so desirable that it is pursued as an end to itself (Ritzer, 1996, 145). Fordism is the ideals Henry Ford projected into society. Mass production of a single product, using a simple assembly line process, standardized routines, deskilling, and more demanding and expanding markets have arisen as the result of Fordism. ESM came out of the woodwork with the idea of bringing New York City†s Little Italy to any city. They became part of the restaurant market and had to adopt Fordism principles in order to reach high profitability with low costs. Post-Fordism arose later on and is characterized by more customized/specialized products, smaller systems for specialization, technologies that will produce a range of products, requiring more workers, which in turn leads to diversity once again. ESM has also incorporated post-Fordism characteristics. They use one computer system to run the security systems, kitchen appliances, run credit charges and place orders. They cater to each individual customer, giving them what they ask for. Finally, postmodernism, the idea that we are entering a more irrational and flexible era. The spread of different cultures throughout all of society is a product of postmodernism. ESM brought Little Italy to all kinds of cities. In fact, this American/Italian restaurant does not even exist in Italy. This society is superficial; people pass through McDonaldized systems without even being phased by them. No one walks into ESM and thinks; â€Å"wow this is a superficial McDonaldized system†. Every product and service has been presented before. ESM doesn†t have the original calamari al† diavolo sitting in a glass case to display. We now live in an n impersonal world. Even though employees approach customers with interest and a smile, they do not have a personal relationship with them. There no longer exists much emotion or expression in the postmodern society. We have to work hard at impressing people these days, having to always find something new and exciting to keep a customer hooked. Events of the past and present blur together. It is hard to distinguish between each visit to a restaurant, eventually all the visits blur together. Reproductive technologies have taken over. Computers and TV†s dominate industry and the lives of every individual. In the restaurant business if the computers were to crash†¦. there goes the payroll, power, cash registers; the entire operation is over in the blink of an eye. Just like nearly all institutions in our society ESM is trapped in an â€Å"iron cage of McDonaldization†. I believe McDonaldization has invaded every sector of society and as someone who grew up with McDonaldization at every corner of my life I would have to say it†s been productive. It has allowed society to evolve. Every aspect of life has consequences and downfalls; it†s just a matter of dealing with them. I like moving at a fast pace. Why do people have to make friends with every person they encounter? It†s nice to have companionship but not from your server in a restaurant. McDonaldization has served as a directing force, another stage in our history. We adapt to every turn the world makes and change is good. When all of the aspects of McDonaldization are intertwined society runs smoothly. East Side Mario†s was an example of a company that followed all the rules, aimed for a goal and made it. I believe that†s all that it should take in anything you do in life to make it, just follow the rules and reach for your goals. McDonaldization is a positive contribution to society.

Euthanasia Opposite Side Essay

Euthanasia is a relatively touchy subject and everyone has their own opinion on it. For me, I am pro-euthanasia and I believe that an individual’s right to autonomy and freedom of choice, euthanasia should be legalized in all the states. It is only fair to give someone that right because death is a private matter and should not be controlled by others. If a person autonomously chooses to end his or her life or have someone else assist them in doing so, it should be allowed. One should be free to do so as long as no harm is done to others. Moreland goes farther and gives an argument dealing with autonomy stating â€Å"Since biological life is not the real, moral issue, then life is not intrinsically valuable or sacred simply because it is human life.† He goes on saying that the more important aspect would be biological life, which deals with autonomy (Moreland). There are many people who are stuck in hospital beds for months, even years, wired with tubes unable to move from where they lay. They slowly die in a long painful death unable to do anything, while family members watch in agony as their loved one withers away. What an undignified way to die, a slow painful death, too sad to watch. We can prevent this if euthanasia was in place. Euthanasia can quickly and humanely end a patients suffering allowing them to die with dig nity (Euthanasia). Not only does this help patients die a more painless death, it also can help shorten the grief and suffering or the patients loved ones. Illness can take away the ability to make choices leaving people with no quality of life. Euthanasia allows that person to take back the control in deciding whether to live or to die (White). A different way to see it is to compare it to our animals. Most people would have their pets put down if they were suffering. It would be unbearable to watch your pet slowly die, rather than having a quick death. Why can’t the same thing happen with humans? It is almost like animals get a special treatment compared to us. The argument of mercy is when a person is allowed to terminate his or her life in an act of kindness (Moreland). Is it morally wrong to kill someone who is terminally ill? I will give you another scenario to think about. â€Å"A patient has disseminated cancer, cannot move in his bed for pain, cannot eat because of nausea and has difficulty breathing because of the restrictive effect of a large quantity of intra-abdominal fluid† (Gillett 62). If the man is begging to be killed, would you not? The argument of mercy would prove that this is cruel and inhumane. A quiet painless way to die from a fatal injection is better than being in pain from an affliction, also known as the golden rule (Moreland). Freedom of choice is as American as the bald eagle but yet do we all really have that type of freedom? My answer is a big no. Only three states have euthanasia in place and they are Oregon, Washington, and Montana. But even in these three states it was almost impossible to be granted for euthanasia. The requirements that had to be satisfied before a request could be granted were so steep that only 2 people a month used this to end their lives (Pro Euthanasia Arguments). Some of these conditions included: patient must be terminally ill with a life expectancy of less than six months, both doctors must confirm that the patient is capable of making this decision, both doctors must confirm that the patient does not have medical condition that impairs their judgment, and patient must self-administer the lethal medication (Pro Euthanasia Arguments). Is regulating euthanasia impossible? I must admit it would be very difficult but it is indeed possible. Again take a look at the three states t hat have euthanasia. Physical assisted suicide is usually what would happen to patients in hospitals if they cannot do it on their own. A doctor or nurse would inject the patient with a lethal dose causing them to die or some type of medication (Bourdeau). The terminally ill will get the rights they want and more control of their destiny. Euthanasia promotes the best interests of everyone concerned and violates no one’s rights (Moreland). The last thing I wanted to talk about was that euthanasia does free up scarce resources in the hospital (Pro Euthanasia Arguments). Keeping loved ones alive in hospitals uses up a lot of money as well as resources the hospital has to provide. We can direct the equipment to someone else who has a better chance of living rather than a terminally ill patient who will be stuck in the hospital. Euthanasia should be morally accepted and legalized in all states because of the freedom of choice that Americans have. The pain and suffering patients go through coupled with their loved ones seeing them in a shameful manner can all be stopped if euthanasia is passed. Regulating euthanasia should not be too much of a challenge as well since we do have a few states that already have it. The scarce resources that are used to keep the terminally ill barely alive can be used to help aid others live a better lifestyle. In general euthanasia should be looked at as a right we all have considering we are fully autonomous. If one has the right to life does one not have the right to death? Works Cited Bourdreau, Donald, MD. â€Å"Physician-Assisted Suicide and Euthanasia.† The Permanente Journal. N.p., Fall 2011. Web. 15 Nov. 2012. . â€Å"Euthanasia.† Rsrevision. N.p., 2011. Web. 15 Nov. 2012. . Gillett, Grant. â€Å"Euthanasia, Letting Die and the Pause.† JSTOR. N.p., June 1988. Web. 16 Nov. 2012. . Moreland, J. P. â€Å"Euthanasia Arguments.† CRI Euthanasia Arguments Comments. N.p., 17 Apr. 2009. Web. 16 Nov. 2012. . â€Å"Pro-Euthanasia Arguments.† BBC News. BBC, n.d. Web. 15 Nov. 2012. . Smith, Candance. â€Å"Physician-Assisted Suicide: A Topic of Growing Importance.† The Society Pages. N.p., 31 July 2012. Web. 15 Nov. 2012. . White, Hilary. â€Å"British Medical Journal Campaigns for Legalized Euthanasia.† LifeSiteNews. N.p., 18 June 2012. Web. 16 Nov. 2012. .

Nutrition Essay Essay Example

Nutrition Essay Essay Example Nutrition Essay Essay Nutrition Essay Essay Shakton Andrews March 27, 2012 4. 07 Movie Matinee Shakton Carbohydrate was chatting happily with a jar of paprika in the pantry when someone started calling her name. The voice got closer and soon, two hands appeared on the shelf. Whose head popped up above them but that of Norman Nutrition! â€Å"There you are, Shakton! † he said with a smile. â€Å"Hi there, Norman! † Shakton replied. â€Å"Listen, Shakton, we have a big problem- the Jones family isn’t eating right. They’re only eating donuts, candy, chips, and sodas. We have to do something! I’m calling on all the food groups to help me out. We’re going to show them how to eat healthy again. † â€Å"Of course I’ll help. We need to teach the Jones to eat properly or else they’ll be sick and overweight,† Shakton answered. â€Å"Good! Remember, meet me at the dining room table at supper time with three friends,† Norman said. Then he waved and jumped off the shelf to tell the other food groups about the Jones’ problem. â€Å"Bye, Paprika! Duty calls! † Shakton said, waving to his friend before jumping off the shelf like Norman. As Shakton floated down to the floor, he thought about who he should bring to the dining room with him. The Jones kids are fun and like to play. I should bring some friends that are fun! † And with that, Shakton headed to the kitchen. â€Å"Corn has lots of carbs; my friend Corn on the Cob would be perfect for the Jones kids! † Shakton decided, and made his way to the refrigerator. Opening the door was a challenge too big for little S hakton, so he had the family dog, Oscar, help her. With his teeth, he pulled on the towel Mrs. Jones kept tied to the refrigerator door handle. The towel stretched for a second, and then the door opened with a whoosh of cool air. How to open the drawer where Corn on the Cob lived was a harder problem to solve. Eventually, though, Oscar and Shakton figured it out. Oscar held Shakton carefully in his mouth while he grabbed hold of the drawer handle. Then, he pulled and the drawer slid open with a squeak. â€Å"Thanks, Oscar,† Shakton called as the dog trotted off. â€Å"Hey, Shakton, is that you? † Corn on the Cob asked from where she sat at the back of the drawer. â€Å"Yep, that’s me! † Shakton answered, jumping down into the drawer. Corn on the Cob ran over and gave her a hug. â€Å"I need your help,† Shakton began, returning his friend’s hug. Of course, anything! † And so Shakton explained the Jones’ problem. When he finished Corn on the Cob gasped in horror. â€Å"Oh, Shakton, that’s awful! What do you need me to do? † she asked. â€Å"I need you to come with me to the dining room table to show that it can be fun to eat good foods. We ha ve to be there by supper time, and I still have to pick up to other friends. † â€Å"Let’s go, then! What are we waiting for? † Corn on the Cob exclaimed. As Shakton and Corn on the Cob climbed out of the drawer, Shakton asked his friend who else they should bring along to the dining room. Corn on the Cob paused on the edge of the drawer, thinking, before jumping down onto the floor where Shakton waited. â€Å"Mr. and Mrs. Jones might not be interested in fun foods like me at their age†¦Ã¢â‚¬  Corn on the Cob said sadly. â€Å"What about BlueBerry? He’s a bit more suited to their fruity pallet,† Shakton suggested. â€Å"Good idea,† Corn on the Cob agreed. Shakton and Corn on the Cob had to ask some of the other inhabitants of the fridge where BlueBerry lived, but eventually they found out where he usually stayed. It was a small drawer on the very top shelf on the Pantry Door. From where they stood on the bottom shelf, Shakton and Corn on the Cob looked way, way up to see where he lived. â€Å"How are we ever going to get up there? † Corn on the Cob fretted. â€Å"We’ll figure out a way. After all, I’m not in charge of the Protein food group for nothing! † Shakton encouraged. â€Å"Let’s think for a minute and see if we come up with anything,† Corn on the Cob suggested. Shakton agreed, and together they sat with legs crossed, chins resting on one hand, thinking hard. â€Å"I know! † Corn on the Cob suddenly yelled. â€Å"Let’s ask Spaghetti for help! â€Å"What a good idea,† Shakton said, and so they went over to the drawer where Mrs. Jones kept all the leftovers. The Leftover Drawer was a dark and scary place. Meatloaf and Lima Beans were not always the very nicest sort of foods, and it was hard to find your way around this drawer. Some foods got lost here, and never saw the light of day agai n until Mrs. Jones did her once-every-2-months-cleaning-of-the-refrigerator. However, Spaghetti was a new arrival to this drawer, having only been served for the first time 2 days ago. Luckily for Shakton and Corn on the Cob, that meant she lived near the front of the drawer. After several minutes, they found her. She was sleeping soundly in a large, noodle-y mass under a blanket of tomato sauce with her pet meatballs at her side. Shakton had a terrible time trying to wake Spaghetti up. He and Corn on the Cob tried poking Spaghetti, shouting, clapping their hands, and loudly singing in squeaky, off-key voices. Finally, their efforts were rewarded and Spaghetti woke up. Then Shakton and Corn on the Cob had to sit and catch their breath for minute before asking for help. â€Å"We need your help, Spaghetti,† Shakton began. â€Å"Yeah, we’re trying to get to the top of the Door to visit BlueBerry. But it’s too high up for us and there’s no way to climb up by ourselves,† Corn on the Cob continued. â€Å"Can you help us get up to the Top Shelf so we can climb across to the drawer on the door where BlueBerry lives? † Shakton finished. Spaghetti thought for a moment before answering, â€Å"Sure, I’ll help, but I never do something for nothing. While you’re up there in the Door, will you give a message to my friend Grated Parmesan for me? † â€Å"Yes, if you’ll just help us up there! † Shakton agreed. â€Å"All right, it’s a deal,† Spaghetti said. â€Å"Tell Parmesan hat she and I are supposed to be served for dinner tonight, so she had better not make any plans and be out partying in the very back of the refrigerator like last time! † The three of them made their way out of the creepy, shadowy leftover-drawer and Spaghetti began making a plan: â€Å"I’ll reach up to the next shelf and youâ⠂¬â„¢ll climb up along my arm,† she said. Her noodle arms were very, very long, and she would have no problem reaching way up to the next shelf. Shakton and Corn on the Cob nodded and Spaghetti continued, â€Å"Then I’ll pull myself up and we’ll do the same thing over again. I’m not entirely sure how you’ll get over onto the door, but I can at least take you as far as the Top Shelf. † â€Å"Thank you for helping us at least that much! † Shakton said gratefully. He really meant what he said. The three carried out their plan without a single thing going wrong, and eventually they reached the Top Shelf. â€Å"Here, I must leave you,† Spaghetti said sadly. Shakton gave her new friend a hug. â€Å"Thank you again for helping us. I don’t know how we would have made it up here without you! † â€Å"You’re welcome, Shakton. Good luck on your mission! † Spaghetti said, then began to go back down to the Leftover Drawer. A kindly tall, skinny cardboard pint of cream was more than willing to lean over and let Shakton and Corn on the Cob climb up his back to reach the Door. They had to quickly deliver Spaghetti’s message to Grated Parmesan, then they were on their way again. Finally, the two reached BlueBerry’s home. He was more than willing to come along- in fact, he was quite honored to be chosen as a representative of the Carbohydrate group. â€Å"Wait, there’s only Corn on the Cob and I†¦ doesn’t that mean you still need to get one more food? † he suddenly asked as they slid down the refrigerator door handle and onto the floor. You’re right,† Shakton realized. He looked at his friends, thinking about whom else he should bring along. He smacked her fist onto her palm, shouting, â€Å"I know! Let’s go get Ants on a Log! † Corn on the cob and BlueBerry looked at each other, puzzled. â€Å"Who’s that? † they asked at the same time. â€Å"Oh, you’ve probably never heard of him. He’s new to the Kitchen. Anyway, he’s on a plate on the counter, beside the sink. † Shakton, BlueBerry, and Corn on the Cob, scurried across the floor, very careful not to disturb the sleeping cat as they went by. They were all very glad that Mrs. Jones had been interrupted a while ago while sweeping the floors, because the broom was leaning up against the counter. It was pretty easy to climb up the broom handle and onto the counter after all that Shakton and Corn on the Cob went through to get to BlueBerry. When they had all climbed up the broom handle, they hurried over to the white plate sitting there a foot away. The Ants on a Log family were all lying around on the plate, chatting with each other. They all looked exactly alike! Shakton ran over ahead of the other two. â€Å"Hello! I’m Shakton Carbohydrate,† she said. All six of them turned and looked at her. â€Å"Hello,† they all said at once. They looked very friendly. Shakton quickly told them about the Jones’ eating problems (for the third time that day) and asked them if one of them would come with her to the dining room table at supper time. â€Å"Oh, yes. Allan will go with you! † one of them said cheerfully. â€Å"Thank you! † Shakton exclaimed gratefully. He looked quickly over her shoulder at the large clock on the wall. Oh no! It was almost 6:30! They had only five minutes to get to the dining room table. Would they make it in time? We have to hurry,† Shakton shouted. â€Å"Let’s go! † They all slid down the broom handle and ran across the kitchen. It was a very big kitchen, and they couldn’t run very fast on their short little legs. There was only two minutes left when they finally reached the dining room. They hurried over to the table, and then struggled to climb up one of its l egs. At long last, they all made it up onto the tabletop. They sat down tiredly, panting to get their breath back. â€Å"Shakton, you made it! Good job! † Norman Nutrition called from the middle of the table, where he sat beside the salt shaker. I knew I could count on you. † Shakton was very pleased when she saw many of her friends there beside Norman. Penelope Protein was there with her 3 representatives, along with Frances Fat, Phil Fiber, and Wally Water. Of course, the Jones family was there, too. They listened while Norman Nutrition explained that they were here to help them eat better so they could be healthier. Then, the leaders of each of the food groups took turns talking about their jobs. When it was Shakton’s turn he said: â€Å"My job in maintaining your bodies is to help build gain energy so you can run, jump, and play. I brought three friends with me. Corn has lots of carbs, but Corn on the Cob is more fun than other kinds, don’t you think? BlueBerry can be very fruity, and he’s all about carbs! Ants on a Log gets his carbs from the Peanut Butter he’s made with. † After everyone had gotten a turn to talk, Norman turned to the Jones. â€Å"After what you’ve learned, will you promise to eat better foods? † he asked. They all nodded. Shakton was tired that night, but very happy that the mission was a success. He knew if the Jones ate properly, they would live very happy lives.

How to Get an ISBN Everything You Need to Know About ISBN Numbers

How to Get an ISBN Everything You Need to Know About ISBN Numbers How to Get an ISBN: Everything You Need to Know About ISBN Numbers Knowing how to get an ISBN as a selfAs of 2007, the ISBN is a 13-digit number. This came about in part because of the large volume of eBooks now being published every year.Knowing how to break down and interpret these 13 digits aren’t of much use and interest to most book readers, but for publishers and distributors, it’s a necessity.If you want to publish lots of books under your own publishing name then it’s something you may want to pay attention to. You can tell a lot about a book and its author by reading the ISBN number.The 13 digit ISBN number helps:Identify the specific titleIdentify the authorIdentify the type of book they are buyingIdentify the physical properties of that particular bookIdentify the geographical location of the publisherLet’s break it down and look at what all these numbers mean.Here is the ISBN for a particular book:978-3-16-148410-0You’ll notice this sequence is divided into 5 number combinations. But the first three dig its â€Å"978† indicates that this string of numbers is for an ISBN. If we remove these digits we have:3-16-148410-0First is the initial digit, in this case: 3The 3 is the language group identifier which here indicates German. For English speaking countries a 0 or 1 is used. Numbers for language identification generally range from 1-5.Here is a list of the most common Group identifiers:0 or 1 for English2 for French3 for German4 for Japan5 for Russian7 for Peoples Republic of ChinaIt’s worth mentioning that the rarer the language, the longer the number identifier will be. For example, Indonesia is 602 whereas Turkey is 9944. You can reference the complete list at the International ISBN Agency.Next is â€Å"16†. This is the â€Å"publisher code,† and it identifies the publisher on any book that has this number. This number can be as long as 9 digits.â€Å"148410† - This six-digit series represents the title of the book. The publisher assigns this t o a specific book or edition of the book, such as a hardcover version or paperback. This could be a single digit or stretch to multiple digits.â€Å"0† is the last digit and is known as the â€Å"check digit†. This number is mathematically calculated as a fixed digit. This is always a single digit.This number indicates that the rest of the ISBN numbers have been scanned and is calculated based on the other digits in the code.Where is the ISBN number on books?The ISBN is usually found above the barcode on the back of the book.However, theyre not the same.The barcode is much different than the ISBN number.This is an important distinction because:When you purchase an ISBN you don’t automatically get a barcodeThe barcode of your book can change, while your ISBN can remain the same.We’ve already discussed what data the ISBN carries, however,the barcode includes extra information such as the book’s fixed price and the currency it’s being sold in.B arcodes are a necessary element of your book as they allow for most retailers and distributors to scan your ISBN for retail and inventory reasons.The standard barcode is known as the EAN (European Article Number) barcode, and your barcode must be in this format to sell your book in bookstores.(Breakdown of the typical EAN barcode on the back of a book by Publisher Services)Do ISBNs expire?No, ISBN numbers never expire or go bad. In fact, if you have one from a long time ago, you can simply reconstruct it for use.But what if my old ISBN is really old and only has 10 digits?Thats not a problem, either. With this handy tool from Bowker, you can convert the ISBN easily and immediately.The Book Designer also has a great resource for learning how to reconstruct an ISBN if you finally decided to write and self-publish the book youve been thinking about since you bought the ISBN.ISBN Search: How to Find Your Books ISBNIf you want to look up the ISBN of any book out there, you can do so easi ly by visiting the website ISBNSearch.org.Youll be greeted with a screen like the one above where you will be prompted to type in the ISBN, author name, or book title.After hitting search, you will have a list of books matching your searched items with the both the 13-digit ISBN and the 10-digit, like in the example below.How to Read a BarcodeIf you look at the picture of a standard barcode, you’ll notice two barcodes side by side. The barcode that appears on the left is the EAN generated from the ISBN number.The other number appearing on the right is a 5-digit add-on, called an EAN-5, that contains the price of the book. The first digit is a 5 and is a must for scanners to read. The 4-digits after the five indicates the price of the book.For example, if the number reads 52995, this means the price of the book is set at $29.95. If the price of the book changes, a new barcode must be used, though the ISBN wouldn’t change.This would only be replaced by a new ISBN number if the book is published as a new edition or as a new version.To buy a barcode you must first purchase an ISBN. You can buy your barcodes at Bowker and they even offer a barcode-ISBN combo:1 barcode + 1 ISBN is $150.1 barcode + 10 ISBNs is $320.The Difference Between ASIN and ISBNIf you’ve used Amazon’s Kindle Direct Publishing (KDP) program you’ve probably come across an ASIN. ASIN numbers are used by Amazon to manage and identify the products they are selling on their site. It’s a 10-character alphanumeric unique identifier that’s assigned by Amazon.com and its partners.You can find this on your book page. In your browser, the Amazon ASIN will be after the product’s name and â€Å"dp†. The next place to find this is in your book or product details area of your book page.However, an ASIN is not the same as an ISBN. You can only use it with Amazon. If you want to sell through other platforms or in brick and mortar stores, you’r e going to need an ISBN.Reasons Self-Published Authors Need an ISBNIf you want to publish and sell your eBook on Amazon, then the quick answer is no, it isn’t necessary. Amazon will assign your eBook an ASIN number which will be used to identify and track your title.However, that’s only with Amazon, and only with eBooks.If you want your readers to get a hold of a print version of your book, then you’re going to need an ISBN.This might be important if you have a brick and mortar marketing strategy, or if you want your book to be accessible through libraries (more on this later), or if you’re looking to deal with wholesalers or other online retailers.Here’s a simple rule of thumb: if you want to sell your book by means other than as an ebook on Amazon, then you’ll need an ISBN.How do I buy an ISBN Number?You might not even have to buy your ISBN number because of services offered toself-published authors. You can get assigned a free ISBN by Cre atespace, the On-Demand publishing company that has now merged with Amazon.You can also get an ISBN when dealing with a whole host of On-Demand or self-publishing companies, like Draft2Digital, Smashwords or IngramSpark, and even Lulu.If you can get a free or cheap ISBN with them, then what’s the use in paying for your own one?Here’s the problem: most of the time, you can only use those free ISBNs with the channels those companies distribute through.Let’s say you get a free ISBN with Draft2Digital, but then you notice that there are some retail channels you can access through Smashwords that you can’t with Draft2Digital.You can’t use the Draft2Digital ISBN with Smashwords.Smashwords will only let you use your own ISBN or an ISBN they assign to you. So what do you do?You get a free ISBN with Smashwords.And now you have two ISBNs for the same book. Same book title, same book format, but two ISBNs.You then hear of some exclusive channels you can get t hrough eBookPartnership. The only wrinkle? You need an ISBN and they won’t take your Smashwords’ or Draft2Digital’s ISBN. So you sign up for their free ISBN instead.Now you have three ISBNs for the same book.The Problem with Multiple ISBNsThis problem can repeat itself again and again as you discover more ways to distribute your book. Sometimes you’ll have to pay for the ISBN, sometimes you won’t. But it leads to you having several ISBNs, all from different publishers, for the same book.Can you picture how unprofessional that looks to a bookstore?Wouldn’t it have been easier to start off by buying your own ISBN? Wouldn’t that make you look more professional?On top of this, each of those free ISBNs identifies the self-publishing company as a publisher. It’s the equivalent of using your business email address as [emailprotected] or [emailprotected] instead of [emailprotected] (assuming you’re named Matt).Not only does this make you look unprofessional, but there are some stores that will refuse to stock your book on this basis. If you have a CreateSpace ISBN, there are a number of bookstores that will refuse to carry your book. All of these issues can be sidestepped by simply purchasing your own ISBN through Bowker.Libraries and ISBN NumbersWe briefly mentioned that if you want to stock your book in libraries, you’ll need an ISBN. However, that might be the furthest thing from your mind. You might have decided to focus purely on eBook publishing and what part do libraries play in eBooks?A big one. Libraries are becoming more important to the distribution of eBooks. Overdrive  is the largest supplier to schools and libraries in the world (serving more than 30,000), and they circulated more than 105 million eBooks in 2014, a 33% increase from their previous year. They also supply to retail stores globally, making $100 million in sales in 2013.And guess what you need to be able to partner with Overdrive? Yup. An ISBN.Howto get an ISBNISBNs are free in many countries, provided either by the government or a publicly administered branch. However, in the US and the UK, ISBN numbers are administered by Bowker and Nielsen respectively and require you to pay.If you’re located outside the USA you can find out your local ISBN Agency here. While ISBNs are assigned locally, you can use them internationally.If you live in the USA, you have to get an ISBN through myidentifiers.com, run by Bowker, the only company that is authorized to administer the ISBN program in the United States. You can purchase ISBNs as a single unit or in bulk of 10, 100 or 1000.How to Register Your Book and ISBN NumberAs soon as you purchase your ISBN through Bowker or the International equivalent in your local area, and you publish your book, you should register here at Bowkerlink.This is an automated tool that will add your book to Bowker’s Books In Print and Global Books In Print.I recommend y ou download the free PDF â€Å"ISBN Guides: Title Set Up Registration† with step-by-step instructions on setting up your title.How Many ISBN Numbers To GetSo how many ISBNs should you get?First off let’s clarify a few common mistakes:You can only use an ISBN once. The ISBN is a unique number for that particular book, and can be assigned once, and only once, to that title. It can’t be used with any other book in the future, even second versions of the same book.You don’t need an ISBN to sell in each individual country. ISBNs are international, they are just assigned locally. A US-based publisher can purchase their ISBN through Bowker, but can stock their book worldwide using that ISBN.You need an ISBN for every specific format of the book and any new versions. Want to sell your book in print, as an eBook, and also as an audiobook? That’s great, however, you need a different ISBN for each one. If you want to publish a revised and updated version you ’ll also need a new ISBN. (This doesn’t cover fixing some typos and errors).If you create a series of books you can’t use the same ISBN for them. You can use the same ISSN, however. Many fiction and nonfiction authors have an ISSN number assigned to their book series. ISSN stands for International Standard Series Numberand can be purchased from the Library of Congress. However, each book in the series will need its own ISBN.We mentioned that in the USA you can buy ISBNs as a single unit, a bulk of 10, 100 or 1000. Here are the prices:Number of ISBNsCost1$12510$295100$575First off, it rarely makes sense to purchase a single ISBN. A single ISBN would cost you $125, but a bulk of 10 only costs $295. Meaning if you purchased 10, each ISBN would cost you $29.50, a 76% discount.Buying a single ISBN might seem feasible if you only want to publish one title, but remember that you need an ISBN for each format. So if you want to publish your book as an audiobook, you†™d need a brand new ISBN for that. As well as needing different ISBN numbers for your eBook and print versions.Not to mention that you’ll need an ISBN number for any future books you publish, perhaps as sequels to your book.We recommend that if youre serious about making book sales, you should purchase at least a bulk of 10 ISBNs. That gives you 3 ISBN numbers to use for publishing as an eBook, in print, and as an audiobook. You can keep the remainder for any future books you might publish.How to Get an ISBN final stepsNow that you have a very good idea how to buy and use ISBNs for your own books, all the best on setting this up. If you want to be recognized as a publisher and have your books available to a larger global audience by registering through Bowker, consider investing in your own ISBN numbers.Think of it as buying a piece of property: You own it and it is registered in your name.For more information, you can find out anything you want to know by visiting the offi cial Bowker page or at myidentifiers.comHere’s a simple actionable checklist for ISBNs.To buy an ISBN for your next book, here is what you should do:Go to the website https://www.myidentifiers.comUnder the ISBN drop down tab, click on ISBNs- Buy Here. You can select 1, 10 or 100. For a bulk purchase, go to â€Å"Buying ISBNs in Bulk† and you can contact Bowker directly to discuss your options.Once you have your ISBN assigned, you can then use it everywhere that requires your ISBN number.At Createspace, under the â€Å"Setup† channel, you can choose to have Createspace assign you an ISBN. When you buy your own ISBN at Bowker, just put in the 13-digit number and Createspace will use this in your paperback.If you publish your paperback through KDP (Kindle Direct Publishing), you can fill in your number in the â€Å"Paperback Content† section of your book when you log into your bookshelf. If you choose to have Createspace assign you an ISBN, KDP will ask for your 13-digit number if you are transferring your physical version over to KDP.Register your ISBN here at Bowker as soon as your book is ready for sale. Download the free ISBN Guides: Title Set Up Registration step-by-step guide.ISBN Links ResourcesThese links appeared throughout the post but here they are for easy access.International ISBN Agency https://www.isbn-international.orgISBN.org by Bowker https://www.isbn.org/faqs_general_questionsBowkerlink Publisher Access System https://commerce.bowker.com/corrections/common/home.aspBowker Identifier Services https://www.myidentifiers.comU.S. Copyright Office https://www.copyright.govISBN Set Up GuideISBN Guides: Basic Information

EBusiness Strategy4 - Topic in Instruction Essay

EBusiness Strategy4 - Topic in Instruction - Essay Example While e-business is derived from similar terms such as "e-commerce," and "e-mail", which is also the conduct of business on the Internet, however it does not only encompass purchasing and selling but also providing support for customers and communicating and collaborating with business associates and stakeholders (Rouse, 2005). Without a doubt, e-business is the innovative and revolutionary form of e-commerce. At the present, the majority of business organizations is adopting e-business tools and applications for instance customer relationship management (CRM), enterprise resource planning (ERP) and e-procurement to transform customary business practices into internet supported activities. In addition, a number of researchers have favored this point of view. For instance, e-business and ecommerce work collectively. In this scenario, they form a both front and back-office frameworks that establish the structure of contemporary business. Moreover, the business organizations use e-busin ess as an overall strategy, while e-commerce is believed to be a very important component of e-business strategy (Viehland, 2000). The Internet allows business organizations to without problems look into the external and internal business structure with the purpose of collecting and analyzing data that could be utilized for effective decision making by business executive. In this scenario, these data can be used for making decisions regarding allocation of resources in a way that comply with industry or organizational standards and take the maximum benefit of accessible resources. It is an admitted fact that the use of the Internet allows business organizations to communicate and share data, ideas and decisions easily and quickly. The research has shown that the internet allows business organizations to benchmark from other organizations’ strategies that could be followed to attain certain objectives (Answers Corporation, 2013; Yourdon, 2001, p. 81). Without a doubt, the Inte rnet has significant impact on all the areas of a business. In the same way, it influences the way a business plans its strategies. For instance, the Internet is a huge source of information, and it provides significant information on every topic. The planning for e-business strategy starts with the motivation. Of course, the internet plays a significant role and significantly influences the motivation process. For instance, if the top manager or CEO of a firm (let’s say Company A) visits the web site of amazon.com and impressed by its e-business strategy. In fact, the amazon.com is a huge internet based business and the majority of the Internet users known about this business. In this scenario, this website works as a source of motivation for the CEO of Company A. This source of motivation will force the CEO to establish and plan a strategy that could attract more and more customers (following the example of amazon.com). As discussed above, the Internet is full of informatio n. For instance, if the CEO and management of Company A do not know what strategies and ways Amazon.com Company has adopted to attract a large number of customers then the Internet can help Company A find out ways to process planning steps. In this scenario, the Internet can be used to access information on Amazon’s e-business strategies. In fact, internet will not only provide the information regarding their strategies